Marine Trades Association


Keeping Boaters Boating

Support the Boom of New Boater Customers

Keep Boaters Boating

With lots of new boaters getting ready to hit the water this season, we will be providing our members with tips to help take care of their newest customers. This page will feature information for you, the business owner, and your new boater customers will find many helpful resources on our New Boater Resources page on Go Boating NJ. Let's work together to keep these boaters coming back to the water for years to come!

MRAA: Operation: Keep Your Customers Boating - "Operation: Keep Your Customers Boating" is a step-by-step guide from MRAA to helping you ensure the boat ownership experience exceeds your customers' expectations, and insights and resources to help your team deliver world-class customer experiences. The full guide is available as a download for MRAA members. Non-members can still browse the various links for improving your business. You will find articles on everything from attaining new-boater customers to follow up techniques and sample job descriptions for getting the best new hires.

Boats and RVs: Parallel Paths, Parallel Challenges - Amid booming sales, it's time for us to understand that the sales process is not equivalent to the customer experience. From Trade Only Today

What Boaters Want to Know - For the customer to get the enjoyable boating experience we promise, he or she needs to know how to comfortably operate the boat. From Trade Only Today

Keep the Promo Throttle Wide Open - a look at the industry-wide efforts to keep the momentum going with sales and interest in boating. There are also some resources enclosed that may help you in promoting your own business. From Trade Only Today

Keep checking back as we continue to add more links!